Below is a list of pages that every business website should consider including if applicable. If you have more pages take time to evaluate if you need them or if they could be consolidated. If the pages are long, see about condensing them and weed out anything not necessary. It goes without saying that if you have a page required by law or regulation don’t get rid of it but maybe include those links in the footer. A customer doesn’t want to spend a lot of energy reading through a lot of information so if you can say more with less, do it.
Be sure and have each page complete before making the pages or changes live on your site. The days of sites having “Under Construction” notices are gone. If you’re going to have a site take the time to make the content right before publishing.
- Landing Page (Header Menu)
- An appealing page to grab the customer’s attention.
- Be sure the page says what you do and/or offer. Keep it simple and short.
- Include a call to action (newsletter, contact form, purchase)
- About Page (Header Menu)
- An expanded but still condensed description of what your company does.
- Licensing that your company holds.
- Who is behind the company.
- Brief company history.
- Services Page (Header Menu)
- Details about services you offer
- Products Page (Header Menu)
- Details about products you offer
- Portfolio Page (Header Menu)
- Show off your work
- FAQ Page (Optional) (Header Menu)
- Most frequently asked questions and answers
- This can be a time saver if you find yourself answering the same questions over and over.
- Testimonials/Reviews Page (Header Menu)
- Summary of what customers often say
- Individual Reviews or Testimonials
- Contact Page (Header Menu)
- Photo of Storefront, Include a Contact Form, Address, Phone Number(s), Business Hours, Map
- Blog (Header Menu)
- Share information that is useful to your customers. What would a customer be compelled to read? Think about the FAQs.
- Share information that adds value to products or services you offer.
- Announce sales.
- Announce new products or services.
- Press/Latest News Page (Optional) (Header Menu)
- This can be done in the Blog or the blog can be called News
- Address media
- List news articles about your business
- Press Releases
- Advertisements
- Achievements
- Privacy Policy Page (Footer Menu)
- What you’ll do with personal information collected from users
- EU Cookie Regulation
- EU General Data Protection Regulation or commonly referred to as GDPR
- How users can obtain a copy of information collected
- Disclaimer, Terms and Conditions Page (Footer Menu)
- Outlines rules a visitor must agree to
- Website Licenses
- Copyright Laws
- Patents
- Trademarks
- Sitemap Page
- XML for search engines (Not in Menu)
- HTML for users (Footer Menu)
- Error Pages (Not in Menu)
- A customized page for errors.
- Collect URLs that don’t exist or error out so that these can be fixed.
- Events Page (Optional) (Header Menu)
- Advertising Info Page (Optional) (Header Menu)
- Jobs or Careers Page (Optional) (Header Menu)
- Search / Search Results Page (Header or Side Menu)
- Social Media Links (Floating in Header or Footer and maybe different for mobile)
Menu Location Considerations
Top Navigation – What you want your customer to see first
Footer Navigation – Required Links, Extras
Footer – Include Phone Number, Address, Business Hours
If you need help with your pages, interested in having site built and/or hosted or just need a consultation contact us using the form below.
I’ve heard and been told the following so many times and it drives me up the wall. A developer, associate, friend, uncle, brother, cousin told me that real websites don’t use WordPress or that a real developer doesn’t use WordPress. They are simply ill-informed or are not experienced enough to know why they are wrong. 
